Square is a financial services, merchant services aggregator, and mobile payment company helping millions of sellers run their business — from secure credit card processing to point of sale solutions. In April 2015, the payment solution for small businesses, announced a new, integrated marketing service to help businesses attract customers and hopefully keep them.

Yasamin was responsible for creating a unified and seamless experience for consumers to interact with the service, called Square Marketing.

In a pilot program, sellers who sent out promotions saw open and redemption rates at 2 times the industry average. That translated into nearly $1 million in sales tied directly to promotion redemptions.


Press release: Local sellers across the country are the first to accept mobile payments with Square’s new reader

SAN FRANCISCO, CA — Starting today, 100 local business owners across the country are the first to accept chip cards and payments like Apple Pay from their customers with Square’s new reader, giving their customers a simple, fast, and secure payment experience. They represent the first set of local businesses to have access to the same new technologies that big corporations often invest in. With a tap of a phone, their customers are out the door.


SOCIAL MEDIA: square on twitter (@square)

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Blog post: Why Square Sellers Can Rest Easy About the Liability Shift

The liability shift — part of a nationwide effort to cut down on fraud — is fast-approaching. Here’s what’s happening: banks are now issuing new, more secure chip cards (aka EMV cards) to customers. And sellers are being asked to do their part by upgrading their payments terminals to accept these cards by October 1, 2015.


Read more of Yasamin’s work in integrated marketing by visiting her LinkedIn profile.