International Education Corporation (IEC)
International Education Corporation is the parent company of both UEI College and United Education Institute, operating a total of seventeen schools nationwide. IEC is an operator of post-secondary career education system of colleges offering programs to prepare students for high demand careers in business, trades, healthcare, criminal justice and technology.
Yasamin was responsible for launching the company's social media pages and implementing an integrated content strategy, coordinating with all stakeholders across the company to ensure its effectiveness. She also drafted the company's Social Media Policy in close collaboration with Legal department.
As a direct result, IEC enjoyed positive brand recognition and consistency across chosen published channels, positive sentiment rankings on social media, an increase in student acquisition and retention, and an increase in website and social media traffic growth.
Press release: UEI College scholarships earmarked for low-income students
IRVINE, CA — With a vision to address growing concerns about the rising costs and access to higher education for academically qualified low-income students, IEC today announced that so far in 2011 over 250 of its students have received the Partners Education Scholarship. The Partners Education Scholarship program is designed to help meet the challenge of ensuring access to higher education for students who will not be able to afford it otherwise.
SOCIAL MEDIA: UEI COLLEGE ON FACEBOOk
Yasamin launched the UEI College’s Facebook page and rapidly increased their community by making it a hub for discussions for potential students, enrolled students and faculty members.
INVESTOR RELATIONS: UEI COLLEGE LAUNCHES Vocational NURSING PROGRAM
IEC today announced it has started to offer its Vocational Nursing program at the UEI College in San Bernardino, CA, with classes starting on July 25, 2011. The Vocational Nursing program is also offered at the UEI College in Chula Vista, CA. as a twelve-month diploma program designed to prepare graduates to successfully pass the NCLEX-PN® licensing examination and begin work as an entry-level nurse in hospitals, long-term care facilities, rehabilitation units, assisted living, home care, clinics, and doctors' offices.
Read more of Yasamin’s work in integrated marketing by visiting her LinkedIn profile.