Drybar is a California-based chain of salons that solely provides a hair styling service, known as blowouts.
Yasamin was responsible for the strategy and execution of integrated campaigns; driving brand awareness and new consumer acquisition. In her role, she developed and managed communication campaigns that integrated advertising, public relations, sales promotion, digital and social marketing disciplines to deliver consistent messages across all media.
As a direct result, Drybar enjoyed clearly defined content distribution during particular stages of the buying cycle, up-sell and cross-sell opportunities through content analysis, a decrease in sales/buying cycles, and an increase in conversions, subscriptions, and purchases.
Press release: Drybar Founder Alli Webb Writes First Book The Drybar Guide to Good Hair For All
IRVINE, CA — The Drybar Guide to Good Hair for All is the ultimate handbook for at-home hairstyling from Drybar founder Alli Webb. A longtime stylist and naturally curly-haired girl, Alli, along with her husband Cam Webb and brother Michael Landau, opened the very first Drybar in 2010 to offer great blowouts in a fun atmosphere so women could look (and feel!) their very best.
SOCIAL MEDIA: DRYbar on instagram (@thedrybar)
Drybar’s Instagram is a hair lover’s paradise, with soothing tones, bursts of their signature Buttercup yellow, and curated content from their own stylists and customers. We strategically partnered with other accounts and brands on Instagram, like SoulCycle to cross promote content bringing in potential new clientele and added exposure.
ADVERTORIAL: Why Drybar Founder Alli Webb Says You Need to Embrace Chaos
Drybar has been phenomenally successful since Alli Webb founded it in 2010: The California-based hair-salon chain now has more than 70 locations across the country and a product line sold through major retailers including Sephora and Bloomingdales. But that doesn't mean that Webb finds it easy to relax.
Read more of Yasamin’s work in integrated marketing by visiting her LinkedIn profile.